Senior SEO & ASO Associate

ConfidentialGurugram, Gurgaon / Gurugram, India

2 days ago

Job description

About the Company :

Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners.
We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.
Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Additionally, secured a significant investment of $9 million from bp Ventures.

https : / / yourstory.com / 2021 / 03 / gurugram-startup-zingbus-takes-tech-route-intercity-bus-travel-smoother / amp

https : / / www.bp.com / en_in / india / home / news / press / bp-ventures-invests-9-million-in-indias-leading-intercity-bus-

platform-zingbus.html

Position : Senior SEO & ASO Associate

Location : Gurgaon (6days working - 5days wfo, saturday wfh)

Overview : We are looking for an experienced SEO, AI SEO & ASO Executive to manage and improve our website's search engine rankings and optimize our mobile app presence in app stores. The ideal candidate will be responsible for on-page and off-page SEO, keyword research, technical SEO, and App Store Optimization (ASO) strategies to maximize visibility and downloads.

What you will do :

Search Engine Optimization (SEO)

Develop and execute on-page and off-page SEO strategies.

Perform keyword research to identify growth opportunities.

Optimize website content, meta tags, headings, and URLs for higher rankings.

Improve site structure, mobile responsiveness, and page speed.

Conduct competitor analysis to identify strengths and gaps.

Build high-quality backlinks and manage link-building strategies.

Track and analyze website performance using Google Analytics, Search Console, and other SEO tools.

Work with developers to ensure technical SEO best practices are followed.

Create and implement a content strategy aligned with SEO goals.

App Store Optimization (ASO) :

Optimize app titles, descriptions, keywords, screenshots, and videos for Google Play Store & Apple App Store.

Conduct app keyword research and competitor analysis.

Work with designers and developers to improve app UI / UX for better engagement.

Monitor app store rankings and optimize listings for better visibility.

Track user reviews, ratings, and feedback to improve app store reputation.

Collaborate with marketing teams to implement ASO-driven paid campaigns.

Analyze ASO performance metrics and make data-driven improvements.

What we are looking for :

Proven experience in SEO, LLM & ASO with a track record of success.

4-6 years of relevant experience in SEO, LLM & ASO

Strong knowledge of Google Analytics, Search Console, Ahrefs, SEMrush, Moz, and other SEO tools.

Experience with app store algorithms, keyword optimization, and mobile user behavior.

Familiarity with HTML, CSS, JavaScript, and website optimization techniques.

Understanding of content marketing strategies for SEO and ASO.

Strong analytical and problem-solving skills.

Ability to stay updated with the latest SEO & ASO trends and algorithm changes.

Excellent communication and reporting skills.

Skills Required

Javascript, Css, Google Analytics, Html, Aso, Seo

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