Global Product Marketing Content Expert

As part of the product marketing team, and in close relationship with the offer development managers, you will create the offers marketing presentations, duplicate and adapt it on several format : flyer, one-pager, webpage… You will ensure that the product marketing content is always up to date. Being in charge of CEVA best practices program, you will help define the best practices that could be industrialized and developed as a new offer.

Key Accountabilities

Main areas of focus and accountability of the role – detail in order of importance the main areas of accountability of the role :

Success stories / best practice campaign management :

identification of success stories that could be industrialized and shared among the network, with the related sectorial offer development manager, development of the success story and identification of key success factors

Content development :

based on the offer developed by the offer development manager, duplication of the offer presentation content : flyer, webpage, sales pitch, one-pager presentation. Test & Validation of the elements with the offers development manager.

Website content management :

update of the product marketing content on the website (offers, product & sectors presentation), development of ad-hoc webpage for offer launch.

Product marketing Content update

: Update of the product marketing content : key figures, capabilities, map… based on an audit twice a year

Key Working Relationships

Work in close relationship with the offer development experts to understand the key elements of each offer

Operations and sales teams to validate the adequacy of the content developed

Work side by side with the graphic designer to ensure graphic impact of the content

The most significant and most common working relationships relating to the role. Detail the nature of the relationship and the frequency of the interaction :

Education & Qualifications

Business school / communication & marketing

Experience

5 years’ experience in marketing, or product marketing

Specialist Knowledge & Skills

English fluent

Transport & Logistics knowledge is a plus

Multiple languages is a plus

Interpersonal & Communication Skills

Willingness to understand in detail the offers.

Creative, curious, organised. High writing skills

Good communication

Proactive & source of proposals

Attention to details

Dynamic, creative, team player, ability to adapt and multi-task