Digital Media Planning Specialist

Job Overview

We are seeking a highly skilled Digital Media Planning Specialist with 5+ years of experience in digital advertising, media strategy, and marketing analytics.

The ideal candidate brings a strong analytical mindset, creative vision, and a deep understanding of emerging trends in media and consumer behavior.

• Key responsibilities include analyzing campaign performance, audience segments, attribution models, and ROI / ROAS metrics.
• Leveraging psycholinguistics and conversational commerce to shape ad strategies is also a crucial aspect of the role.
• Exploring AR / VR adoption, immersive media trends, and related regulatory considerations will be an ongoing task.

Required skills and qualifications include a degree in Marketing, Media Studies, Advertising, or a related field, as well as proficiency with Google Analytics, ad platform tools, and programmatic systems.

Additionally, the successful candidate will possess excellent communication and project management skills, with the ability to collaborate with cross-functional teams and drive results-oriented initiatives.