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Media Intelligence & Automation Director
Publicis GroupeBengaluru, Republic Of India, IN8 days ago
Job descriptionAnalyze audience behavior, consumption patterns, and campaign performance using media analytics tools and visualization platforms (Tableau, Power BI, SQL, Python). Deliver insights that influence programming, ad placements, and ROI decisions. Collaborate with engineering and data teams to enhance automation and AI-led analytics workflows — reducing manual efforts and improving turnaround time by measurable margins. Utilize GenAI, RPA, and computer vision tools to automate metadata ingestion and validation processes. Partner with product, marketing, and research teams to align insights with business goals. Translate analytical findings into actionable recommendations for senior stakeholders across media, marketing, and product functions. Monitor, audit, and refine media data pipelines for accuracy and timeliness. Develop frameworks to measure performance improvements (e.G., time-to-insight, content accuracy, data validation efficiency). Strong foundation in media analytics, audience measurement, and metadata systems Hands-on experience with Tableau, Power BI, SQL, R, Python , and Excel Familiarity with Agile product management tools (JIRA, Miro, Notion) Strong data storytelling and visualization skills Experience with automation technologies (RPA, GenAI) and workflow optimization Excellent problem-solving, communication, and cross-functional leadership skills MBA in Marketing / Analytics (IIMs or equivalent) 3–6 years of experience in Media Research, Audience Analytics, or Product Intelligence Prior exposure to Nielsen Media, Kantar, BARC, or media-tech / SaaS ecosystems preferred Certifications in Agile, Product Ownership (CSPO), or Six Sigma are a plus
Key Responsibilities
Media Data Management & Intelligence
- Lead the creation and management of unified media intelligence dashboards integrating data from TV, digital, and streaming ecosystems.
- Drive metadata standardization and interoperability across broadcasters and content partners, ensuring data accuracy and completeness.
Audience Measurement & Insights
Product Analytics & Automation
Strategic Stakeholder Collaboration
Operational Efficiency & Continuous Improvement
Key Skills & Competencies
Preferred Background
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Director • Bengaluru, Republic Of India, IN
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