Performance Marketing Lead

Company Description

Praja is a hyper-local social platform built for Bharath — where people instantly discover everything happening in their village, mandal, and district, in their own language.

Every user is mapped to their real geography and interest areas, enabling authentic village-level communities and interest communities that reflect how Bharath connects in the offline world. Today, citizens, local leaders, and political parties use Praja to share updates, create viral posters, run digital campaigns, and stay connected with their people. We’ve become the go-to digital layer for political and community engagement in Telugu states, driven by deep vernacular adoption and high user trust.If you want to build for the next 500M internet users, experiment fast, and scale a high-growth consumer product from the ground up — Praja is the place for you.

About the Role

We’re hiring a Performance Marketing Lead to own and scale the full growth funnel — impressions → installs → signups → trials → premium → resurrection.

You’ll drive acquisition costs, conversion rates, and reactivation metrics, and scale proven Telugu growth playbooks into other Indian vernacular markets.

Reports to : Head of Growth & Community

Key Outcomes You’ll Own

User Acquisition CAC (impression → signup)

⚙️ Trial CAC (signup → trial)

Premium CAC (trial → premium)

Resurrection Rate (lapsed premium → active)