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Lead SEO Marketing

Lead SEO Marketing

Freyr Solutionskanpur, India
8 days ago
Job description

Requirement : 8–12 years of progressive SEO leadership experience, preferably in high-growth B2B or global digital-first organizations. Exceptional candidates below this range with a vision-first approach to SEO are also welcome.

Qualifications & Skill Sets

  • Proven ability to lead strategic SEO transformation in the evolving digital landscape
  • Exposure to AI-driven search experiences (SGE, Perplexity, ChatGPT, Gemini) and how they impact traditional SEO funnels
  • Experience in content governance, especially in regulated industries or complex B2B domains
  • Thought Leadership on the future of search and content discoverability
  • Cross-functional orchestration across marketing, product, and tech
  • Narrative thinking with the ability to connect SEO insights to business outcomes
  • Data fluency in translating insights into decisions, not just dashboards
  • Demonstrated success in engaging cross-functional stakeholders and leadership with SEO insights and outcomes
  • Strong focus on Vision + Execution : from experimentation to creation

Key Responsibilities

Reframe the Relevance of SEO

  • Challenge the status quo and the relevancy of traditional SEO
  • Build and communicate a modern SEO narrative that aligns with changing search behaviour, generative engines, and evolving user intent
  • Define SEO’s evolving role in brand discoverability, authority building, and long-term organic growth

    • Audit, Identify & Bridge SEO Gaps

  • Conduct a strategic audit of current SEO practices—not just for technical accuracy but for business alignment
  • Identify gaps in approach, content strategy, and performance mindset
  • Align SEO goals with brand, product, and demand generation objectives

    • Lead the Future of SEO

  • Develop and implement strategies for GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), Voice Search, and Local SEO
  • Build Freyr’s visibility in emerging platforms like Google SGE, ChatGPT, Perplexity and the likes
  • Ensure our content and metadata are optimized not just for keywords—but for intent, context, and future-facing queries

    • Shape the Content Strategy

  • Lead a shift from volume-based content to value-led, trustworthy, expert-led content
  • Build a content framework that prioritizes EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
  • Guide the team to produce search-worthy, link-worthy, and AI-referenced content that builds domain authority

    • Influence & Integrate

  • Collaborate closely with marketing, content, product, and technology teams to embed SEO thinking into the DNA of all digital initiatives
  • Build a culture of curiosity, measurement, and continuous experimentation
  • Lead and mentor the SEO team, scaling capability across the organization
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