Sem Manager

Key Responsibilities :

• Develop and implement comprehensive SEM strategies to drive website traffic, lead generation, and conversions
• Manage end-to-end paid search advertising campaigns across platforms like Google Ads and Bing Ads
• Conduct in-depth keyword research to identify and target high-performing keywords and search phrases
• Create, test, and optimize compelling ad copy, ad extensions, and landing pages to boost CTR and conversion rates
• Monitor campaign performance and adjust budgets, bids, and targeting to ensure optimal ROI
• Perform A / B testing and analyze campaign data to refine and improve ad creatives and SEM strategies
• Collaborate with internal teams including designers, copywriters, and web developers for landing page and ad asset creation
• Stay updated with the latest trends, algorithm updates, and technologies in the SEM space
• Generate and present regular performance reports and actionable insights to stakeholders
• Build and maintain vendor, platform, and agency relationships for SEM tools and services
• Conduct competitive and market analysis to identify new opportunities and stay ahead of industry benchmarks
• Ensure all campaigns adhere to platform policies, industry best practices, and legal compliance
• Plan and forecast SEM budgets aligned with marketing goals

Qualifications and Skills :

Skills Required

Google Ads, bing ads , Keyword Research, Landing Page Optimization