Brand Manager

About Bennett, Coleman & Co. Ltd. (The Times of India)

We are India's largest media conglomerate, known for our leading publications such as The Times of India, The Economic Times, and many others. With a rich heritage of over 180 years, we are dedicated to delivering news, information, and entertainment to millions of readers across the country. Our commitment to journalistic excellence, innovation, and integrity makes us a trusted name in the industry.

As our reputation precedes us, we are a Print++ company, with print being our core, on a transformative journey to bring newer content consumption experiences.

About the Role :

The Brand Manager will be responsible for strengthening Mumbai Mirror’s positioning as a leading city-focused media brand. The role requires a strong balance of creativity and business acumen, with accountability for driving brand visibility, audience engagement, and supporting business growth. The ideal candidate will be a hands-on marketer with proven experience in building consumer-facing brands both offline and online.

Key Responsibilities :

Brand Strategy & Positioning

Develop and execute strategies to build Mumbai Mirror’s brand equity in line with business objectives.

Drive positioning initiatives that differentiate the brand in a competitive media landscape.

Business & P&L Understanding

Work closely with leadership to align marketing strategies with business goals.

Support revenue teams by delivering brand-led initiatives that drive readership and monetization.

Monitor budgets and ensure ROI-driven marketing spends.

Campaigns & Creative Solutions

Conceptualize and execute integrated marketing campaigns (print, digital, outdoor, activations).

Bring creative thinking to solve practical business challenges.

Collaborate with agencies for creative development, media planning, and event execution.

Stakeholder & Project Management

Partner cross-functionally with Editorial, Sales, and Distribution to ensure consistent brand messaging.

Manage multiple projects with clear timelines, deliverables, and measurable outcomes.

Influence and align diverse stakeholders, ensuring buy-in for brand initiatives.

Consumer Engagement

Design and implement initiatives that deepen audience connect and loyalty.

Leverage digital, social media, and offline platforms for brand storytelling and engagement.

Analytics & Insights

Track campaign performance, readership data, and competitor activities.

Present insights and recommendations to refine future strategies.

Candidate Profile

MBA / PG in Marketing or equivalent, with 5-6 years of post-MBA experience in brand management.

Strong bias for action with the ability to deliver results under tight deadlines.

Past experience in managing consumer-facing brands (media / entertainment / FMCG preferred).

Strong understanding of building brands across offline and online platforms.

Good business management skills with working knowledge of P&L levers.

Excellent project management, stakeholder management, and collaboration skills.

Creative mindset with the ability to design practical, impactful brand solutions.

Strong communication and influencing skills.

What is in it For You?

Inclusive Workplace : We are an inclusive place to work, where diversity is valued, and everyone feels welcomed. We embrace everyone with open hearts and minds.

Embracing Change : We welcome change and encourage innovative thinking and adaptability in our dynamic environment.

Growth Opportunities : We believe we grow when our people grow, offering numerous opportunities for professional and personal development.

People-Centric Policies : Our policies are designed with our people in mind, including a creche facility, comprehensive leave policies, flexible work hours, guest house facility, a robust POSH (Prevention of Sexual Harassment) policy, to name a few.

Collaborative Culture : We foster a positive and collaborative culture, where employees are encouraged to share ideas, support each other, and work together towards common goals. At BCCL, we are more than colleagues; we are a family.