Google Ads Manager

Job Title : Google Ads Manager

Brand : American Giant

Location : Remote (U.S. Based)

About American Giant

At American Giant, we believe in making things better by making better things. We produce high-quality, durable clothing right here in the USA, creating local jobs and revitalizing communities. Our customers choose us because they value exceptional quality and an honest, straightforward approach. We're looking for a passionate marketing professional who shares these values to join our team.

The Role

We are seeking a talented and data-driven Google Ads Manager to own our paid search strategy. You will be responsible for driving customer acquisition and growth by managing our Google Ads campaigns from start to finish. This is a crucial role where your expertise will directly impact our brand's reach and success in a competitive e-commerce landscape.

What You'll Do

• Develop, manage, and optimize our Google Ads campaigns across Search, Shopping, Performance Max, and YouTube.
• Conduct in-depth keyword research and audience analysis to identify new opportunities for growth.
• Write clear, compelling ad copy that resonates with our audience and reflects the American Giant brand voice.
• Manage campaign budgets effectively to maximize return on ad spend (ROAS) and meet key performance indicators (KPIs).
• Continuously monitor, analyze, and report on campaign performance, providing actionable insights to the team.
• Run A / B tests on ad copy, landing pages, and bidding strategies to drive continuous improvement.
• Stay ahead of industry trends and best practices in paid search to keep our strategy sharp and effective.

What We're Looking For

Why You'll Love Working with Us