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Group Head - Social Media
Group Head - Social MediaConcept PR India Ltd • Delhi, India
Group Head - Social Media

Group Head - Social Media

Concept PR India Ltd • Delhi, India
3 hours ago
Job description

1. Leadership and Strategy

  • Develop and execute high-level social media strategies for a diverse portfolio of clients, ensuring campaigns deliver measurable results against key performance indicators (KPIs).
  • Lead, mentor, and manage the social media team, fostering a culture of innovation, accountability, and excellence.
  • Serve as the senior point-of-contact for clients on all social media strategy and performance-related matters.
  • Monitor industry trends, competitive landscape, and platform updates to ensure clients remain at the forefront of social media best practices and emerging technologies.

2. Campaign Management and Execution

  • Oversee the planning, content creation, scheduling, and execution of all organic and paid social media campaigns across relevant platforms (e.g., Instagram, LinkedIn, X, Facebook, YouTube).
  • Ensure brand voice and visual guidelines are consistently applied across all client social channels.
  • Collaborate closely with the PR, creative, and analytics teams to create integrated campaigns that amplify earned media and drive conversions.
  • 3. Analytics and Reporting

  • Establish benchmarks and develop comprehensive reporting frameworks to track social media performance.
  • Analyze campaign data to provide actionable insights and strategic recommendations for optimization and future planning.
  • Present detailed performance reports and strategic reviews to clients and senior management.
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    Social Media • Delhi, India

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