About the Role :
We are looking for a passionate and knowledgeable Subject Matter Expert (Content & SEO) to join our dynamic content team. The ideal candidate should have a strong grasp of SEO strategies, keyword research, and content optimization techniques, along with the ability to create and refine high-quality, engaging, and informative content for our education-based platform.
Key Responsibilities :
- Develop, review, and optimize content for websites, blogs, and other digital platforms to improve search visibility and engagement.
- Conduct keyword research and competitor analysis to identify new content opportunities.
- Collaborate with writers and editors to ensure SEO best practices are implemented in all content.
- Monitor content performance and provide actionable insights to improve ranking and organic traffic.
- Ensure content accuracy, consistency, and alignment with brand voice and audience needs.
- Stay updated with the latest SEO trends, algorithm changes, and content marketing best practices.
- Work closely with the marketing and product teams to align SEO content strategy with business goals.
Required Skills & Qualifications :
1-2 years of experience in SEO content creation, optimization, or related domains.Strong understanding of on-page and off-page SEO, keyword research tools (Ahrefs, SEMrush, Google Keyword Planner, etc.), and Google Analytics.Excellent command of written English and attention to detail.Ability to manage multiple projects and meet deadlines.Knowledge of education or career-related content will be an added advantage.What We Offer :
A collaborative and creative work environment.Opportunity to work on impactful content in the higher education domain.Competitive compensation based on experience and performance.Learning and growth opportunities within a fast-evolving digital team.(ref : iimjobs.com)