Lead Manager - Product Marketing

Zycus is looking for a  Lead Product Marketing Manager . We are a leader in cognitive procurement and are looking for an experienced  Product Marketing  individual as part of our endeavor to drive the next phase of growth. The role entails product messaging and positioning, competitive intelligence, and liaising with cross functional teams to ensure better commercialization of our flagship products.The ideal candidate will have experience in enterprise software / SaaS product marketing with a proven track record of developing differentiated messaging and positioning. Experience in the areas of AI / ML and automation product marketing is desirable but not necessary.

Job Description :

• Product messaging : develop and revamp product messaging along with relevant stakeholders. Ensure that messaging for differentiating features proliferates and establishes brand identity.
• Product launch : Contribute and lead product launches / new releases and work with the product management team for planning, release, and go-to-market initiatives.
• Competitive intelligence : Ensure that appropriate competitive intelligence is captured and leveraged by sales and other teams. Create new assets and revamp existing ones.
• Product-centric thought leadership : contribute towards development of product-centric thought leadership and drive effective distribution via various marketing channels.
• Subject matter expertise : develop subject matter expertise in cognitive procurement, and AI / ML capabilities.
• Sales and partner enablement : contribute towards sales and partner enablement initiatives. Ensure that product marketing assets are utilized for driving commercial outcomes.
• Strategic initiatives : lead ideation and delivery of strategic initiatives leveraging PMM assets, these include roundtables, thought-leadership webinars, virtual events, partner events and others.
• Content marketing : provide ideas to content marketing to proliferate product-centric messaging and competitive differentiation, function as a subject matter expert for development of content market assets
• 10-12 years overall experience and 4-5 years experience in enterprise software / SaaS product marketing, with demonstrated experience in developing differentiated messaging and positioning for a dedicated platform / product suite.
• Bachelor of Technology (B.Tech) / Bachelor of Engineering (B.E) with good understanding of SaaS and various architectural paradigms. Masters degree in business or engineering preferred, but not necessary.
• Excellent written and communication skills.
• Strong project management and organizational skills. Should be able to effectively work across cross-functional teams.
• Knowledge of AI / ML and automation software.

Why Should You Join Us 1.  Cloud Product Company :  We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.2.  A Market Leader :  Zycus is recognized by Gartner (worlds leading market research analyst) as a Leader in Procurement Software Suites.3.  Move between Roles :  We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization4.  Get a Global Exposure :  You get to work and deal with our global customers.5.  Create an Impact :  Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features. About Us Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; it offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user experience to the end-users.Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.Start your #CognitiveProcurement journey with us, as you are #MeantforMore

Skills Required

B2b Marketing, product strategy , Product Positioning, Saas, Product Marketing, Product Launch, Product Branding