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Patel Infrastructure - Manager - Performance Marketing

Patel Infrastructure - Manager - Performance Marketing

Patel Infrastructure LimitedGujarat, India
30+ days ago
Job description

About the Role :

We are seeking a highly skilled Performance Marketing Manager to lead our paid media initiatives across multiple platforms.

The role demands a data-driven strategist and hands-on executor who can maximize ROI, scale campaigns, and drive measurable business growth.

As a Performance Marketing Manager, you will oversee multi-channel paid campaigns, manage significant budgets, and collaborate with cross-functional teams to deliver customer acquisition, engagement, and retention goals.

Key Responsibilities :

Strategy & Execution :

  • Develop and implement end-to-end performance marketing strategies across Google Ads, Meta (Facebook & Instagram), Amazon Ads, Flipkart Ads, LinkedIn Ads, and other platforms.
  • Manage search, display, social, retargeting, and marketplace advertising campaigns.
  • Define, monitor, and achieve KPIs such as ROAS, CPA, CTR, Conversion Rate, and customer LTV.

Optimization & Growth :

  • Conduct A / B tests for ad creatives, landing pages, and targeting strategies to enhance performance.
  • Continuously optimize campaigns, budgets, and bids for cost efficiency and ROI.
  • Stay ahead of digital marketing trends, platform updates, and compliance requirements.
  • Identify new growth opportunities in paid media, automation, and omnichannel marketing.
  • Analytics & Reporting :

  • Monitor performance using Google Analytics, Google Tag Manager, Facebook Pixel, Ads Manager, and marketplace dashboards.
  • Provide actionable insights and recommendations through detailed performance reports to stakeholders.
  • Drive a culture of data-driven decision-making and continuous improvement.
  • Collaboration & Leadership :

  • Work closely with content, design, and product teams to create impactful creatives and landing experiences.
  • Collaborate with sales and category teams for seasonal campaigns, product launches, and offers.
  • Mentor junior team members and external partners to achieve campaign excellence.
  • Qualifications & Skills :

  • 4-10 years of experience in performance marketing, paid media, or digital advertising.
  • Proven expertise in Google Ads, Meta Ads, LinkedIn Ads, Amazon & Flipkart Ads.
  • Strong working knowledge of Google Analytics, Google Tag Manager, Facebook Pixel, and campaign attribution.
  • Proficiency in keyword research, bid optimization, audience segmentation, and CRO.
  • Hands-on experience with conversion rate optimization (CRO) and landing page testing.
  • Strong analytical mindset and proficiency in Excel / BI tools.
  • Ability to manage large budgets, multiple campaigns, and aggressive targets.
  • Excellent communication, collaboration, and stakeholder management skills.
  • Preferred Qualifications :

  • Prior experience with e-commerce or D2C brands.
  • Exposure to SEO, influencer marketing, and affiliate marketing.
  • Familiarity with marketing automation platforms (HubSpot, Klaviyo, WebEngage, etc.
  • Certifications in Google Ads, Meta Blueprint, LinkedIn Ads will be an added advantage.
  • Why Join Us?

    Opportunity to own and scale paid marketing across high-growth platforms.

    Direct impact on customer acquisition, brand visibility, and revenue growth.

    Work in a fast-paced, innovative, and collaborative environment.

    Competitive compensation, performance-linked incentives, and growth opportunities

    (ref : iimjobs.com)

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    Manager Performance Marketing • Gujarat, India

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