Sales officer- MT

Role Purpose

To achieve distribution, display, and sales objectives (Primary & Redistribution) through effective management of Modern Trade, Key Accounts, and merchandising operations within the company’s guidelines.

Key Accountabilities / Responsibilities

1. Financial

• Drive Primary & Redistribution Sales for the MT channel.

• Implement & monitor TOT conditions with MT chains.

• Execute and track Modern Trade initiatives – promotions, visibility plans, in-store activations, and new launches.

• Monitor and ensure fill rates and collections as per agreement terms; take corrective action on deviations.

2. Customer

• Ensure display, merchandising, listing, and stock availability across MT stores.

• Conduct regular reviews with individual MT chains for business growth.

• Ensure distributor claims are submitted & settled on time.

3. Process

• Maintain commercial hygiene – payment follow-up, debit notes, reconciliations.

• Ensure retailer claims are processed as per TOT, routed through RDS, and tracked.

• Responsible for PO amendments, GRN follow-up, and end-to-end stock placement.

4. People

• Induct, train, and develop Merchandisers & RDS teams.

• Review and supervise merchandiser performance regularly and provide feedback.

Key Deliverables

• Achievement of sales targets (revenue & volume)

• Strong account management and chain-level relationships

• Effective collaboration with marketing, supply chain, and commercial

• High visibility & store execution score

• Timely claims settlement and commercial hygiene

Key Interactions

• Modern Trade HO Teams

• Customer Trade Marketing / Trade Finance

• Field Officer Sales (FOS)

• Commercial Team

• Supply Chain & CFA Team

• MT Chains – Buying, Finance, Supply Chain & Store Operations