Sales & Marketing :
- Identifying and qualifying new leads / potential customers (via market research, cold calls, sales visits
- Developing and implementing sales strategies / plans to achieve revenue targets and growth objectives
- Meetings, presentations, product / service demonstrations, negotiations and deal closure with clients / customers
- Building and maintaining relationships with existing clients to ensure repeat business, upsells and customer retention
- Using sales tools / CRM systems to maintain leads, track sales pipeline, forecast performance and prepare sales reports
- Monitoring competitor activities, market conditions and customer feedback to adjust sales tactics accordingly
- Conducting market research : studying customer behaviour, market trends, competition, and identifying new segments / opportunities
- Assisting or creating marketing plans, campaigns (online / offline) to raise brand awareness, generate leads and support sales
- Executing marketing activities : content creation (blogs, social media, email), events, advertising, promotions, sponsorships
- Coordinating with creative / design / agency teams and other departments (sales, product, operations) to ensure aligned messaging and campaign rollout
- Monitoring and analysing marketing campaign performance (KPIs, returns on investment) and recommending improvements
Combined / Strategic Responsibilities
Aligning sales and marketing efforts to ensure consistency in messaging, brand positioning and go-to-market strategy. (Since the role is 'Sales & Marketing Executive', bridging both functions is important.)Budgeting and resource allocation for sales and marketing activities; ensuring efficient use of resources and cost-effectiveness of campaigns.Reporting to senior management : providing sales and marketing performance reports, forecasts, market insight, strategic recommendations.Continuous improvement : staying updated with new tools, digital marketing trends, CRM / automation tools, process improvements
INDUSTRY - CONTAINER & PACKING
Skills Required
Sales, Container Shipping, Sales Executive Activities