Analytics Team Lead

Role Summary :

Responsible for owning the data strategy, generating brand- and campaign-specific insights, creating ROI benchmarks, and helping drive engagement and client revenue through performance recommendations.

KRAs :

Define and standardize campaign KPIs across all programs.

Deliver weekly actionable insight reports to internal teams and clients.

Drive campaign performance improvement initiatives.

Create industry benchmark reports for BD / Client Servicing.

Identify upsell opportunities based on data signals.

KPIs :

% of campaigns with actionable insights implemented.

Average uplift in engagement / participation from recommendations.

of upsell actions triggered via insights.

Internal stakeholder satisfaction (BD, CS, Product teams).

Client feedback on insight quality and usefulness.

Key Skills :

Strong campaign analytics and storytelling capability.

Ability to interpret behavioral, performance, and funnel data.

Proficiency in SQL, Excel, GA4, Metabase / Looker / Tableau.

Experience in loyalty / promotion / consumer engagement ecosystems.

Business acumen : ability to translate numbers into brand-level decisions.