This job offer is not available in your country.
Brand Manager — Digital IP (Gen Z Focus)
LWYD Interactivemumbai city, maharashtra, in3 days ago
Job descriptionPartner with content, creative, and social teams to conceptualize and execute breakthrough campaigns. Spot trends early and help the brand participate authentically in internet culture. Build a thriving, loyal digital community around the IP through collaborations, influencer engagement, and interactive formats. Work closely with creators, tastemakers, and cultural voices to amplify the brand. Drive audience growth and engagement across platforms (Instagram, YouTube, Discord, etc.). Develop partnerships and brand collaborations to extend reach and relevance. Use data, social listening, and cultural insights to shape strategy, optimize performance, and keep the brand ahead of the curve. 2-5 years of experience in brand management, marketing, or strategy. Preferably in youth-focused brands, media, entertainment, or digital culture spaces. Deep understanding of Gen Z culture, internet trends, and platform dynamics. A mix of strategic thinking and creative instinct . Experience in building communities, running campaigns, and working with creators. Strong communication skills and the ability to collaborate across teams. Entrepreneurial mindset with a bias for action and experimentation. Build and scale a digital IP from the ground up. Work in a fast-paced, creative environment where culture meets innovation. Collaborate with some of the most exciting creators, brands, and storytellers in the space. Shape a narrative that speaks authentically to the next generation.
About Us
We’re building a bold new digital IP designed for the Gen Z audience — a space that celebrates internet culture, counter narratives, creativity, and community. This IP will live across multiple digital platforms and shape conversations at the intersection of culture, entertainment, and youth identity.
We’re looking for a Brand Manager who can craft, shape, and grow this IP into a culturally relevant, high-engagement digital brand.
Key Responsibilities
Brand Strategy & Positioning
- Define the brand’s tone, personality, and narrative to resonate with Gen Z audiences.
- Develop clear brand guidelines and ensure consistency across all touchpoints.
Content & Campaign Ownership
Community & Culture Building
Growth & Distribution
Insights & Optimization
Who You Are
Why Join Us
Create a job alert for this search
Brand Manager • mumbai city, maharashtra, in
Related jobs
)
- Promoted
Manager – Digital Products
PSA BDPThane, IN PSA BDP, a member of the PSA Group, is a leading provider of globally integrated and port-centric supply chain, transportation, and logistics solutions.
The company is headquartered in Philadelphia,...Show moreLast updated: 3 days ago
- Promoted
Digital Advertising Manager
ArnayaThane, IN Our mission is to deliver high-quality, functional, and timeless designs that bring comfort and style to people everywhere.
As we grow our digital presence globally, we are looking for a.As a Digita...Show moreLast updated: 19 days ago
- Promoted
Product Lead – InfraSingularity
InfraSingularityKalyan-Dombivli, IN InfraSingularity is building the future of decentralized infrastructure.We operate as both a builder and investor in the Web3 ecosystem, empowering protocols, funds, and institutions with next-gene...Show moreLast updated: 2 days ago
- Promoted
Brand Manager – Quick Commerce
Puretech Digital - A Genesis CompanyMumbai, Maharashtra, India We’re Hiring : Quick Commerce SME – Brands (Manager Level).Platforms : Blinkit, Zepto, Instamart, Swiggy, Amazon Fresh.Integrated Communications | Brand Strategy | Digital Commerce.Are you passionate...Show moreLast updated: 30+ days ago
- Promoted
- New!
Brand Manager
AsmitA India RealtyMumbai, Maharashtra, India Mira Road, Mumbai (5-10 minutes walking distance from Mira Road Station).We are seeking a highly skilled and experienced.
This strategic leader will be responsible for developing and executing a var...Show moreLast updated: 7 hours ago
- Promoted
Digital Advertising Director
Invisible MotionKalyan-Dombivli, IN Digital Advertising Director – Invisible Motion.At Invisible Motion, ads are not just campaigns.They are engines of growth, stories shaped by data, and bridges between brands and people.Someone who...Show moreLast updated: 24 days ago
- Promoted
Are you passionate about fashion, technology, and driving growth in the SaaS world?
AXIND Software BVMumbai, IN Axind Software is a cutting-edge provider of software solutions for the worldwide Fashion industry.Our cloud-based software helps global brands, retailers, and manufacturers streamline product deve...Show moreLast updated: 1 day ago
- Promoted
Manager Digital Transformation
ConcentrixMumbai, Maharashtra, India Concentrix Corporation (NASDAQ : CNXC) a global technology and services leader that powers the world’s best brands, today and into the future.
We’re human-centered, tech-powered, intelligence-fueled....Show moreLast updated: 3 days ago
- Promoted
Delivery Lead
RapidBrainsKalyan-Dombivli, IN Job Title : Portfolio Lead (Digital Delivery & Strategic Client Transformation).Remote / Hybird / Onsite as permanent employee.
Company : Our Premium Client - German Based.We're seeking an experienced an...Show moreLast updated: 2 days ago
- Promoted
PPC Director / Manager
Finixio LtdThane, IN We’re looking for someone different – maybe that’s you.At Finixio, digital marketing is not just a department — it’s the engine that drives everything we do.
Every campaign we launch, every account ...Show moreLast updated: 30+ days ago
- Promoted
Digital Advertising Managers
Dentsu Webchutney - IndiaThane, IN Dentsu Webchutney, one of India’s most awarded digital agencies and part of the global Dentsu network, is now accepting applications for.
This marks a strategic expansion of the agency’s digital med...Show moreLast updated: 19 days ago
- Promoted
Brand Solutions Manager
Barcode Entertainment : Strategic Brand SolutionsMumbai, Maharashtra, India We’re Hiring : Brand Solutions Manager at Barcode Entertainment.Prospect and engage with direct brands by converting their briefs into campaign opportunities.
Build and manage a pipeline of brand bri...Show moreLast updated: 23 days ago
- Promoted
Brand Manager — Digital IP (Gen Z Focus)
LWYD Interactivedombivli, maharashtra, in We’re building a bold new digital IP designed for the Gen Z audience — a space that celebrates internet culture, counter narratives, creativity, and community.
This IP will live across multiple digi...Show moreLast updated: 3 days ago
- Promoted
Adobe Campaign Manager
2XThane, IN Marketing Operations Specialist.The Certified Adobe Campaign Manager requires deep technical expertise in Adobe Campaign Classic and / or Standard.
This role is responsible for the end-to-end developm...Show moreLast updated: 2 days ago
- Promoted
Lead Project Manager – IT FinSight Delivery (Cloud Modernization & Portfolio Management)
TechHarbor PartnersKalyan-Dombivli, IN TechHarbor Partners seeks a dynamic Lead Project Manager to drive transformation across financial portfolio management initiatives in our IT FinSight Delivery department.
This strategic role blends ...Show moreLast updated: 1 day ago
- Promoted
Digital Head (D2C & Partner E-commerce)
Bestseller IndiaMumbai, Maharashtra, India Are you ready to take the next leap in your career? If you are looking for an opportunity to create an impact using your knowledge & creativity with the objective of maximizing company performance,...Show moreLast updated: 3 days ago
- Promoted
Digital Transformation Manager
CorenzaMumbai, Maharashtra, India Applications Management & Operations.Lead the central administration team for Finance applications (core and non-core systems).
Oversee daily operations to ensure system availability, performance, a...Show moreLast updated: 24 days ago
- Promoted
Advertising Manager
OZRIT - IndiaKalyan-Dombivli, IN The Advertising Manager will be responsible for developing and managing paid advertising campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, and emerging channels like TikTo...Show moreLast updated: 19 days ago
- Promoted
Senior Brand Manager
HRipple SolutionsKalyan-Dombivli, IN 𝗪𝗲'𝗿𝗲 𝗛𝗶𝗿𝗶𝗻𝗴 : 𝗦𝗲𝗻𝗶𝗼𝗿 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 (𝗠𝘂𝗺𝗯𝗮𝗶, 𝗩𝗶𝗸𝗵𝗿𝗼𝗹𝗶).Are you a bold storyteller with a passion for disruptive brand experiences? Come join our funky, new-...Show moreLast updated: 30+ days ago
- Promoted
Consulting Manager – Digital Adoption Platform (DAP) Strategy & Leadership
ISG (Information Services Group)Thane, IN Leading Global Technology Research & Advisory Firm | ISG (isg-one.Wanted : dynamic and creative individuals ready to connect with a like-minded team.
You’ll enjoy all the autonomy you need to help ou...Show moreLast updated: 23 days ago