Sales Executive (Sales Incharge) Howrah

Purpose of Job

To drive secondary sales growth, ensure customer service and strengthen market presence in the region by effectively managing sub-dealers, Small Projects and retailers, executing sales and marketing activities. The role plays a key part in achieving monthly Secondary Sales targets , maintaining strong distributor relationships, and providing valuable market insights to support business decisions.

Key Responsibilities

Account Management : Manage and service existing sub-dealers and customers within the assigned territory to ensure sustained business growth.

Sales Operations : To achieve the assigned Secondary Sales Target, Appoint new counters, Monitor and follow up on product displays, order placements, Enhance counter share and dispatch schedules.

Field Visits : Conduct regular visits to sub-dealers, Project customers and retailers to track secondary sales and strengthen market presence.

Promotional Support : Assist in the implementation of marketing schemes, promotional campaigns and activities and product launches at the ground level.

Market Intelligence : Collect and report data on market trends, competitor activities, and customer feedback.

Reporting : Maintain accurate daily reports detailing customer interactions, orders booked, maintain and update project pipeline.

Logistics Coordination : Liaise with CFA / warehouse teams to ensure timely and accurate delivery of products to customers.

Customer Service : Address customer complaints or queries promptly and ensure satisfactory resolution.

Target Achievement : Consistently meet or exceed monthly secondary sales targets as assigned by the Company.

Ensure BTL activities : Ensure Retail- Dealers proper tiles display / In shop branding & signages, Display boards are in proper position etc.

Education :

• Bachelor's degree and above.
• A diploma with relevant sales experience will also be considered.

Required Skills & Competencies

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Skills Required

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