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Outreach and Lead Generation Specialist

Outreach and Lead Generation Specialist

GrowthmediaDelhi, Republic Of India, IN
1 day ago
Job description

Company Description

SMMA is a Social Media Marketing Agency dedicated to empowering businesses of all sizes in achieving their growth goals. By leveraging cutting-edge marketing strategies and innovative solutions, SMMA delivers impactful and measurable results. The agency is committed to elevating brands through creative campaigns and robust social media strategies, making a meaningful difference for its clients.

Job Description

We are looking for a motivated Cold Outreach Specialist who can generate qualified leads and appointments through Instagram , LinkedIn , WhatsApp , and Email .

This is a ( commission-only role) perfect for someone confident in their ability to bring results and earn high payouts per closed client.

1. Outreach Execution

  • Send personalized cold messages on Instagram DMs , LinkedIn , WhatsApp , and Email .
  • Follow provided scripts and frameworks while still sounding natural and human.
  • Track and manage replies, follow-ups, and lead status.

2. Lead Qualification

  • Identify ideal prospects based on given criteria.
  • Pre-qualify leads before passing them to the founder / team.
  • Ask relevant probing questions to understand needs.
  • 3. CRM & Tracking

  • Maintain accurate tracking of conversations in Google Sheets / CRM.
  • Update statuses daily (contacted, replied, follow-up, booked call, closed, etc.).
  • Ensure no lead is missed or duplicated
  • 4. Follow-up Management

  • Execute structured follow-up sequences.
  • Handle objections and re-engage cold leads professionally.
  • 5. Research

  • Find verified emails & profiles of founders, CEOs, and decision-makers.
  • Research each profile to craft a more personalized first touch.
  • 🎯 Requirements

  • Proven experience in cold outreach or appointment setting.
  • Strong written English communication skills.
  • Familiarity with LinkedIn, Instagram, WhatsApp Business, and email tools.
  • Ability to write short, crisp, compelling messages.
  • Basic understanding of lead generation, funnels, and objections.
  • Ability to manage multiple platforms and conversations simultaneously.
  • Reliable, disciplined, and highly organized.
  • 💡 Bonus Skills (Not Mandatory)

  • Experience using tools like Instantly, Apollo, Clay, CRM systems, Zapier, Make, etc.
  • Knowledge of SaaS, EdTech, HealthTech, FinTech industries.
  • Ability to handle warm leads and schedule calls.
  • Basic content writing for personalized DMs.
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    Lead Generation Specialist • Delhi, Republic Of India, IN

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