Search Engine Optimization Analyst

We are looking for a results-driven SEO Analyst with hands-on experience in optimizing websites for a services-based industry (IT services, digital marketing, SaaS, e-commerce, consulting, etc.). The ideal candidate must understand service-oriented websites, landing page optimization, and lead-generation SEO strategies.

Key Responsibilities

1. Keyword Research & Strategy

Perform in-depth keyword research tailored to services-based offerings (IT services, digital solutions, development services, e-commerce, etc.).

Identify keyword opportunities focused on lead generation and inbound inquiries.

Build strategic SEO plans aligned with business goals.

2. On-Page Optimization

Optimize service pages, location pages, blogs, and landing pages.

Improve metadata, headings, URLs, internal linking, and keyword placement.

Ensure website performance aligns with Core Web Vitals & mobile SEO.

Conduct comprehensive SEO audits and resolve technical issues.

3. Off-Page Optimization

Execute white-hat link-building strategies to improve domain authority.

Manage outreach and guest posting in relevant service-based niches.

Monitor backlink profile and disavow spammy links.

4. Technical SEO

Implement schema markup, structured data, and optimized site architecture.

Work with developers to resolve crawl issues, indexing problems, and technical fixes.

Maintain sitemaps, robots.txt, and ensure SEO hygiene.

5. Performance Tracking & Reporting

Track and analyze SEO KPIs : organic traffic, keyword rankings, conversion-driven pages, CTR, etc.

Prepare weekly / monthly SEO performance reports.

Regularly monitor competitor websites in the service industry.

6. Content Collaboration

Work closely with writers to optimize service-based content and value-driven blogs.

Create SEO-driven content briefs for new pages.

Ensure optimized content structure and readability.

Required Skills & Qualifications

2–3 years of proven SEO experience specifically in a services-based industry (mandatory).

Strong understanding of SEO for lead-generation websites and service landing pages.

Expertise with : Google Analytics, Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, etc.

Hands-on experience in technical, on-page, off-page, and local SEO.

Basic understanding of HTML / CSS (preferred).

Strong analytical, research, and reporting skills.

Ability to independently plan and execute SEO strategies.

Nice to Have

Experience optimizing websites for global markets (USA, Canada, UK, Australia).

Knowledge of Google Ads or PPC basics.

Experience working with WordPress or other CMS platforms.

Why Join Us

Opportunity to work on international service projects across multiple industries.

Fast-paced growth environment with learning & leadership opportunities.

Collaborative digital marketing team.