Transformative - Creative Strategist - The Ayurveda Experience - MICA / IIM

This role will drive localized storytelling, manage CRM and retention programs, and collaborate across global marketing, content, and design teams to deliver engaging, relevant, and high-performing communication for the region.

The ideal candidate will have a strong understanding of digital marketing, consumer engagement, and creative strategy, with a passion for wellness and Ayurveda. You will be responsible for ensuring the brand connects meaningfully with Latin American audiences through data-driven content and retention initiatives.

Key Responsibilities

• Content & Localization Strategy : Develop and execute content plans tailored to Latin American consumer behaviour, cultural nuances, and wellness trends. Localize brand communication across email, social, and website channels in Spanish and / or Portuguese.
• Creative Coordination & Influencer Tie-ups : Act as the creative liaison for the region - working closely with global brand, design, and production teams to develop assets, copy, and campaigns aligned with TAE's brand voice and aesthetics. also plan influencer tie-ups
• CRM & Retention Marketing : Own CRM programs (email, SMS, WhatsApp, push notifications) for Latin America. Define customer segmentation, lifecycle journeys, and retention strategies to improve repeat purchases, LTV, and engagement.
• Campaign Planning & Execution : Lead end-to-end planning for regional campaigns - from concept and content briefing to execution, QA, and performance reporting.
• Analytics & Optimization : Analyze content and CRM performance metrics (open rates, CTR, conversions, retention KPIs) to continuously improve communication effectiveness.
• Cross-Functional Collaboration : Work with the global eCommerce, product, performance marketing, and creative teams to align Latin American initiatives with global strategy.
• Customer Voice & Brand Advocacy : Act as the brand's voice in the region - understanding customer sentiment, feedback, and evolving preferences to refine messaging and experience.

Ideal Candidate Profile :

What We Offer :

(ref : iimjobs.com)