Segment Manager

Job Title : Segment Lead - Lifecycle Manager

About the Role :

We are transforming our customer lifecycle from broad consumption-based segments to hyper-personalized, data-driven journeys .

As a Segment Lead , you will own customer outcomes across activation, engagement, spend growth, retention, credit health and revenue maximisation for your consumption or business objective based segment while ensuring fulfilment of strategic targets month-on-month .

You will partner closely with data science, product, marketing, partnerships, customer experience, risk and other internal stakeholder teams to define business objectives, run large-scale experiments, derive consumer insights across various user touchpoints and launch highly personalized propositions, interventions, nudges, and journeys that maximize customer lifetime value (LTV) while protecting brand and compliance standards .

Key Responsibilities

1. Strategy, Roadmap & Targets

• Define lifecycle objectives and Measures of Success (activation, engagement, retention, etc.)
• Identify high-value opportunities for personalization using behavioral, transactional, and contextual data
• Own the portfolio prioritization — decide where to invest (product, merchant offers, spend expansion, premium upgrades
• Month planning >

Ensure fulfilment of monthly segment targets >

Documents & present insights, learnings & recommendations

2. Experimentation & Personalization

3. Collaboration & Governance

What You’ll Bring-

Must-have :