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Sales Manager

Sales Manager

ConfidentialLudhiana, Chandigarh, Sikar
16 days ago
Job description

The Customer Acquisition Manager (CAM / Sr. CAM) is responsible for acquiring new MSME clients for Loan Against Property (LAP) products through direct channels and driving sales growth. This is a target-driven, field-based role requiring strong market presence, relationship management, and coordination across internal teams to ensure seamless loan processing and disbursement.

Key Responsibilities :

Sourcing & Lead Generation

  • Identify and acquire new MSME customers through field visits, telecalling, references, micro-marketing activities, and local market research.
  • Build a strong local market presence to generate a steady pipeline of secured LAP business leads.
  • Develop and manage a profitable customer pool of 25 MSME clients as a Key Account Manager (KAM).
  • Handle the complete customer lifecycle including service queries, renewals, top-ups, and statements of account (SOA).

File Login & Application Processing

  • Collect accurate customer documentation and ensure timely loan application login.
  • Guide customers through eligibility assessment, documentation, and internal policy compliance.
  • Cross-functional Collaboration

  • Coordinate with Credit, Risk, Operations, Legal, and Technical teams for smooth file processing.
  • Act as the single point of contact for internal follow-ups and ensure end-to-end loan application execution.
  • Disbursement & Post-Sales Follow-Up

  • Track loan application status and ensure timely disbursement by resolving process bottlenecks.
  • Explain disbursement terms and assist clients with post-loan servicing and queries.
  • Relationship Building & Client Retention

  • Build and maintain strong client relationships to promote repeat business and referrals.
  • Engage regularly with clients to understand their evolving needs and offer suitable financial solutions.
  • Proactive On-Ground Outreach

  • Conduct regular field visits to rural and semi-urban areas to identify potential loan customers and explain products.
  • Assist customers through application and documentation processes while ensuring adherence to RBI and internal KYC norms.
  • Lead recovery efforts for delinquent borrowers through on-ground visits, assessing financial conditions, and negotiating repayment plans in line with RBI guidelines.
  • Early Bucket – PDM and Collection Management

  • Drive portfolio quality by managing pre-delinquency and early collection efforts through customer contact, reminders, and field visits.
  • Support in collecting overdue amounts, including penal charges and late payment interest.
  • Qualification & Experience :

  • Graduate / Postgraduate in Commerce, Science, or a related field (mandatory).
  • 1–5 years of experience in Banking, NBFC, or Insurance sectors, preferably in a direct acquisition model.
  • Prior experience in selling Home Loans (HL) or Loan Against Property (LAP) preferred.
  • Skills Required

    Financial Documentation

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    Sales Manager • Ludhiana, Chandigarh, Sikar

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