Brand Consultant

Brand Consultant – Baby Care (Retainer, 6–8 Months)

We are seeking an experienced Brand Consultant (Retainer) to lead the launch of our Baby Care category . This is a short-term engagement (6–8 months) where the consultant will play a pivotal role in shaping the brand from the ground up – from strategy and product development to go-to-market execution.

Key Responsibilities :

Define the brand vision, positioning, and value proposition for the Baby Care portfolio.

Conduct market research and consumer insight mining to identify gaps and opportunities in the Baby Care segment.

Lead New Product Development (NPD) : concept to execution (product design, packaging, pricing, testing).

Create go-to-market strategies including distribution model, retail activation, digital campaigns, and launch calendar.

Drive ATL & BTL launch campaigns , ensuring strong parent and caregiver connect.

Partner with R&D, Sales, Supply Chain, and agencies to ensure timely and successful product rollout.

Establish launch metrics (awareness, trials, adoption) and monitor post-launch performance.

Requirements :

7–8+ years of experience in FMCG brand management / consulting with a must-have background in Baby Care category (soaps, lotions, wipes, shampoos, diapers, etc.).

Proven success in new product / category launches and market entry strategies .

Strong expertise in consumer insights, innovation, and go-to-market planning.

Hands-on experience with ATL / BTL execution and integrated marketing campaigns.

Ability to deliver outcomes within a fixed-term retainer engagement .