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Senior Brand Manager
NestasiaKolkata, West Bengal, India26 days ago
Job descriptionExcellent communication and analytical skills Should have attention to details Experience in brand management from media house / tv company will be a plus point. Should have good work ethics and calm attitude 3-5 years marketing experience where brand campaigns have been managed. Worked on 360- marketing campaigns Ability to work with multiple stakeholders / external agencies including creative Digital media understanding, planning and evaluation Strong creative sensibilities High ownership and passion Experience working on multiple projects and managing tight timelines
Nestasia is looking for a Senior Brand Manager who will have the end-to-end responsibility of analyzing our brand positioning, own the brand campaigns, plan & execute 360- marketing campaigns for Nestasia and gather consumer insights in order to shape and communicate our vision and mission and translate brand elements into strategies.
Responsibilities
- PLAN digital media for campaigns (brand and media calendar, budgeting, projections, growth)
- CREATE effective strategies and actionables, PR stories that can make Nestasia stand-out as a destination for home
- DRIVE brand initiatives with external organizations and execute campaigns
- EVALUATE / monitor campaign performance
- COMMUNICATE effectively the brand persona and own all brand communication and brand positioning
- COMMUNITY Building and consumer love, draw consumer insights
- SOCIAL Media presence and growth including Influencer marketing
- PARTNER with agencies / brands and carry out product integration and strategic partnerships
- TRACK market trends and competitor portfolio, trend analysis across consumer behavior, target market, industry scenario
- RESEARCH new opportunities, white spaces for new product development
Qualifications
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Senior Brand Manager • Kolkata, West Bengal, India
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