Paid Media Specialist

Job Title : Google Ad Specialist

Location : Koramangala, Bengaluru

Shift : 12 : 00PM to 9 : 00PM

DataCaptive is a leading B2B Data Solutions provider helping businesses supercharge their lead generation. We’re looking for a Google Ads Specialist who can take charge of our paid campaigns and deliver high-quality leads.

Key Responsibilities

• Plan, create, and manage Google Ads campaigns across Search, Display, YouTube, and Remarketing.
• Conduct thorough keyword research and competitor analysis to identify growth opportunities.
• Write compelling ad copies, select appropriate creatives, and optimize landing pages for higher Quality Scores.
• Monitor campaign performance daily, ensuring alignment with ROI, CPL, and lead generation goals.
• Set up conversion tracking and analyze campaign data using Google Analytics, Tag Manager, and other tools.
• Continuously test ads, bidding strategies, and audience targeting to maximize performance.
• Collaborate with the SEO, content, and design teams to improve ad relevance and conversion rates.
• Provide regular reports on campaign performance with actionable insights. Required Skills & Qualifications
• Proven experience (2–4 years) in managing Google Ads campaigns for lead generation.
• Strong knowledge of Google Ads, Keyword Planner, Analytics, Tag Manager, and Data Studio.
• Hands-on experience with Search, Display, Remarketing, and YouTube Ads.
• Understanding of B2B lead generation funnels and data-driven marketing.