This role includes demonstrating confidence and understanding of working with high profile brands and have a track record of developing innovative work. You will work in a tight knit team and build strong links with the internal team as well as the clients.
KEY RESPONSIBILITIES :
- Completion of tactical plans, performance reports, and post-campaign Analysis as directed across all digital inventory (from search to video) for the campaigns within their scope
- Responsible for expressing the rationale behind media investment decisions and evidencing the performance vs. expected outcomes
- Proposing new and innovative solutions to briefs
- Multi-brand, Multi-product handling; demonstrate 360 degree thinking beyond digital
- Brand building and client servicing
- Responsible for the quality of reporting and insights within assigned campaigns
- Host client 1-1 meetings and sync-ups
- Deliver quarterly, semi-annual, or annual updates on work quality
- Identify new vendors / partners while maintaining a POV on them
- Drives how syndicated and first party data is used within the campaign lifecycle
PROFILE REQUIREMENTS :
7-9 years of relevant work experiencePost Graduate Degree / Diploma in Advertising / Marketing / CommunicationSolid grasp of digital marketing, especially a deep knowledge of digital mediaExperience using technology to connect with key target audience segmentProficiency in digital media planning and trafficking softwares, including DoubleClick / DART (or equivalent), Similarweb and ComScorePREFERRED SKILLS :
Excellent research and analytical thinking skillsEye for detail and speed of deliveryExcellent verbal and writing skillsResourceful problem solverTeam player, and ability to work under pressureStrong organizational skills, detail-oriented and capable of multi-taskingSkills Required
Digital Strategy, Social Media, Email Marketing, Campaign Management