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Director - Digital Planning

Director - Digital Planning

ConfidentialMumbai
30+ days ago
Job description

This role includes demonstrating confidence and understanding of working with high profile brands and have a track record of developing innovative work. You will work in a tight knit team and build strong links with the internal team as well as the clients.

KEY RESPONSIBILITIES :

  • Completion of tactical plans, performance reports, and post-campaign Analysis as directed across all digital inventory (from search to video) for the campaigns within their scope
  • Responsible for expressing the rationale behind media investment decisions and evidencing the performance vs. expected outcomes
  • Proposing new and innovative solutions to briefs
  • Multi-brand, Multi-product handling; demonstrate 360 degree thinking beyond digital
  • Brand building and client servicing
  • Responsible for the quality of reporting and insights within assigned campaigns
  • Host client 1-1 meetings and sync-ups
  • Deliver quarterly, semi-annual, or annual updates on work quality
  • Identify new vendors / partners while maintaining a POV on them
  • Drives how syndicated and first party data is used within the campaign lifecycle

PROFILE REQUIREMENTS :

  • 7-9 years of relevant work experience
  • Post Graduate Degree / Diploma in Advertising / Marketing / Communication
  • Solid grasp of digital marketing, especially a deep knowledge of digital media
  • Experience using technology to connect with key target audience segment
  • Proficiency in digital media planning and trafficking softwares, including DoubleClick / DART (or equivalent), Similarweb and ComScore
  • PREFERRED SKILLS :

  • Excellent research and analytical thinking skills
  • Eye for detail and speed of delivery
  • Excellent verbal and writing skills
  • Resourceful problem solver
  • Team player, and ability to work under pressure
  • Strong organizational skills, detail-oriented and capable of multi-tasking
  • Skills Required

    Digital Strategy, Social Media, Email Marketing, Campaign Management

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    Director Digital Planning • Mumbai

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