Public Relations Manager

Title :

PR, Brand and Communications Lead

Experience : 8–12 years

Function :

Corporate Communications / Brand / Public Relations / Reputation Management

Industry :

Fintech / Payments / Cross-border BFSI / PR agencies

Location :

Delhi (Full time, WFO)

About Pay10

Pay10

is a fintech company building the future of payments by making

alternate payment channels

and

open finance

a global reality.

Our vision is to build a

seamless, secure, and compliant payment ecosystem

that empowers both merchants and consumers to do business and transact confidently—across borders, across currencies, across platforms. Our mission is for

Pay10 to be the trusted bridge between merchants and consumers

in the new age of money movement.

About the Role

We’re looking for a

PR, Brand & Communications professional

to help shape how the world sees

Pay10

: our corporate brand and our leadership. From media relations and storytelling to online reputation and executive visibility, you’ll be the custodian of trust and credibility for the company externally, as well as internally.

This role combines

strategic narrative-building

with

hands-on execution

—working closely with PR agencies, management, leadership and internal teams to amplify the voice of Pay10 India across traditional and digital channels.

We are seeking a

strategic, hands-on communications leader

to drive

PR, brand reputation, and corporate visibility

for Pay10 in India. As AGM / GM – PR, Brand & Communications, you will shape how the company is perceived by media, industry stakeholders, regulators, merchants, and consumers.

You’ll lead external communication through earned media, thought leadership, branded IPs, sponsorships, and online reputation management. This role requires both

strategy and execution

, with a focus on building trust and awareness in a

regulated, high-growth sector

Key Responsibilities

Strategic Communication & Brand Building

Develop and lead Pay10’s

corporate communication and brand positioning strategy

for the Indian market

Define and maintain a consistent

brand identity, voice, and messaging framework

across all touchpoints such as the website, social media, media, employee communication, etc

Drive

reputation management

efforts with a balance of storytelling, credibility, and compliance

Media Relations & Thought Leadership

Build and manage strong relationships with India’s top-tier

business, technology, and fintech media

Drive positive coverage through

press releases, features, media interviews, and authored articles

Manage

CXO positioning

through industry commentary, interviews, and speaker engagements

Online Reputation Management

Lead

ORM across platforms

(Google, review sites, news portals, forums) using monitoring and sentiment tools

Develop proactive response strategies to misinformation or negative sentiment

Collaborate with internal teams to manage issue escalation and digital feedback loops

Branded IPs & Sponsorships

Conceptualize and launch

branded content series and thought leadership platforms

(e.g. webinars, founder journals, ecosystem reports)

Identify and execute

strategic sponsorships

and co-branded activations to drive thought leadership and trust

Manage end-to-end execution, performance measurement, and partner coordination

Content & Asset Development

Oversee development of key brand assets—press kits, media FAQs, brand decks, speeches, product FAQs, and regulatory messaging

Ensure content is consistent, credible, and compliant with RBI-regulated communication norms

Collaboration & Stakeholder Alignment

Work cross-functionally with teams across

marketing, business, management, legal & compliance, HR, and customer success

Manage external PR, creative, and ORM agencies

Contribute to crisis communication planning and response

Develop and manage internal communications, and employer brand value proposition externally with HR.

Ideal Candidate

8–12 years of experience in

PR, corporate communications, or brand management

, preferably in

fintech, BFSI, payments, or regulated industries

Strong experience in

media relations, reputation strategy, and stakeholder storytelling

Familiar with handling

CXO visibility and founder-led narratives

Hands-on with

ORM tools, sentiment tracking, and digital listening

Proven experience launching

branded content / IPs or sponsorship-led marketing initiatives

Exceptional communication, project management, and agency leadership skills

India-focused comms experience across metros, Tier 2 / 3 markets, and digital-first communities

To apply

, please share a few examples of campaigns, IPs, media coverage, or high-impact comms stories you’ve led.