Job Description : Category Head - Fresh 14 to 15 years experience in Marketing & Brand Management
Lactalis is the largest dairy company globally is present in over 150 countries and India is the largest dairy market in the world with nearly 23 % of global milk collection and consumption happening here and thus it forms a huge learning opportunity and exposure for any individual.
Lactalis has made three acquisitions in India - Thirumala, Anik and Prabhat Dairy and operates through these brands in addition to global brands like President
Dairy is a large and dynamic category and spans over 20 subcategories primarily divided into Fresh and Value-added Dairy. The fresh business operates with low shelf categories like Fresh Milk, Curd , Lassi, Buttermilk and Paneer.
This Role at Lactalis is to drive strategy, communication and new product development in these categories and is operated through three regional brands in their respective geographies.
So essentially, its a multi category X multi brand role
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(ref : iimjobs.com)
Category Head • Chennai, India