Key Responsibilities :
- Plan, execute, and optimize Meta (Facebook and Instagram) advertising campaigns.
- Manage campaign budgets and track KPIs for performance analysis.
- Conduct A / B testing and audience segmentation to improve ROI.
- Collaborate with content and design teams to develop engaging ad creatives.
- Prepare and present performance reports with actionable insights and recommendations.
Skills Required
Facebook Ads, Digital Marketing, Performance Analysis, a / b testing