Job Overview :
We are seeking a skilled Google Ads Expert to manage, optimize, and scale paid advertising campaigns across Google Search, Display, Shopping, and YouTube. The ideal candidate will be results-driven, analytical, and capable of delivering strong ROI.
Key Responsibilities :
- Plan, create, and manage Google Ads campaigns (Search, Display, Video, Shopping, App).
- Perform keyword research, competitor analysis, and audience targeting.
- Write compelling ad copies and optimize creatives for maximum engagement.
- Monitor and analyze daily campaign performance and apply data-driven optimizations.
- Set up and manage conversion tracking, remarketing lists, and audience segmentation.
- Prepare detailed performance reports with insights and improvement strategies.
- Stay updated on Google Ads policies, updates, and industry trends.
Required Skills :
Strong expertise in Google Ads, Google Analytics, Tag Manager, and Data Studio.Deep understanding of CPC, CPM, CPA, ROAS, and bidding strategies.Proven track record of budget management and ROI optimization.Analytical mindset with strong problem-solving skills.Excellent communication and reporting abilities.Skills Required
CPM, Google Ads, Cpa, Cpc, Google Analytics