Business Development (Associate / Senior Associate)

Job Description

Business Development

(Associate / Senior Associate)

The short version :

Who we’re looking for : People who can influence. You’re the kind of person who doesn’t shy away from tough conversations - who listens, understands what’s holding someone back, and knows how to convince them to take action.

What this role is about : As part of the Admissions team, you’ll speak to students exploring Kraftshala’s programs - understanding their goals, tackling their doubts, and helping them make confident career decisions. Every lead you convert into an enrolment directly contributes to Kraftshala’s growth.

Why you should join : Sales is one of the fastest ways to build the skills that set apart great professionals. You’ll learn how to communicate with impact, stay disciplined under pressure, and close conversations that launch careers. The growth is fast, the learning curve is steep, and the rewards - both in skills and money - are well worth the effort.

About us : Kraftshala is India’s largest higher-education institution in terms of marketing placements, with a 94% placement rate across ~3,000 candidates, and we are gunning to become the world’s largest career launchpad, across domains.

We’re backed by a number of eminent investors including ex-unicorn startup founders and CXOs of global giants like RedBus, NoBroker, Nestlé, and Performics.

The detailed version :

At Kraftshala, we help students and young professionals launch their careers in marketing, sales, and beyond. As a Business Development Associate in our Admissions Team, you’ll be the first point of contact for students exploring our programs. Your role is to guide them, answer their questions, and help them make confident career decisions - while also achieving your own enrollment and revenue goals.

Specific responsibilities will include :

Speaking with students who show interest in our programs and guiding them on whether the course is right for them. Success is measured by how many of the students you counsel go on to join Kraftshala.

Sharing program details clearly - covering curriculum, teaching style, placements, and outcomes. Success is measured by the satisfaction and trust students feel after your conversations.

Answering student questions about careers, courses, and next steps to help them make informed choices. Success is measured by your ability to convert interest into confident decisions to enroll.

Following up with students so they don’t miss deadlines or lose interest. Success is measured by how consistently and promptly you follow through on your conversations.

Keeping records of conversations and progress updated. Success is measured by the accuracy and timeliness of your reports and updates.

Sharing feedback with the marketing team about what students are asking, to improve how we reach them. Success is measured by how useful and actionable your insights are for the team.

Representing Kraftshala with professionalism and empathy in every conversation. Success is measured by the trust and rapport you build with prospective students.

Monthly Outcomes :

Month 1 : Learn the ropes - understand our programs, observe live calls, and start closing your first few admissions with guidance.

Month 2 : Run independent admission calls, handle objections confidently, and start hitting your individual enrollment targets.

Month 3+ : Own your sales pipeline end-to-end - consistently close admissions, exceed revenue goals, and share insights to make our process sharper.

Top Grading :

A-Player (Great fit) :

You communicate clearly and make complex program details easy to understand.

You stay disciplined - always following up with students and keeping your work organized.

You stay motivated and keep improving your approach, aiming to do better each month.

You take ownership, not waiting to be told what to do, but finding ways to help students and the team succeed.

B-Player (Not the right fit) :

You struggle to explain things in a simple and clear way.

You miss follow-ups or forget to update your work, letting students slip away.

You regularly fall short of your goals without trying to learn or improve.

You wait for constant instructions instead of taking charge of your own growth.

Must Haves :

Strong communication skills in English (spoken and written).

Comfort of working with targets and deadlines.

Basic computer skills (using email, spreadsheets, or simple tracking tools).

Motivation to build a career in admissions / sales / education.

Good-to-Haves :

Prior internship or work experience in sales, admissions, or counseling.

Experience in student leadership, volunteering, or side projects that show initiative.

Awareness of career paths, higher education options, or placement processes.

Recruitment Process :

As a small team , we must get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation with us will last about 30-60 minutes, and will be a mix of online and in-person interactions.

Conversation 1 : This will be a virtual call with the HR team to understand your profile briefly and share the details of the selection process to set expectations about what you’re signing up for

Technical Exercise : This is a specific assessment designed to evaluate your fit for this role

Conversation 2 : This will be a detailed assessment review conversation with the Operations team to go over your submission for the technical exercise.

Conversation 3 : This will be a conversation where you can expect to be further evaluated on the competencies needed for the job (mentioned above).

Conversation 4 : A conversation with our CEO to ensure that there is a fit with the Kraftshala Kode (read below about it).

Extending an offer : If all goes well, we will extend an offer that will mention the relevant details.

Location

Delhi

Know more about Kraftshala’s philosophy, culture and investors here .