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Marketing Manager – Growth & Engagement
viaDOTSBengaluru, Karnataka, India1 day ago
Job description5–8 years of experience in growth or marketing roles in startups or fast-growing D2C brands. Proven track record in GTM strategy , app marketing , and data-driven customer engagement. Strong expertise in digital marketing tools — Google Analytics, Meta Ads, SEM / SEO, influencer, WhatsApp, and event marketing. Experience in mobility, ride-hailing, or premium consumer service is preferred. Hands-on experience with marketing automation platforms (MoEngage, CleverTap, WebEngage, etc.). Exposure to AI-based marketing tools for insights, targeting, and content generation. Strong analytical mindset, creativity, and problem-solving ability. Able to work independently, make data-backed decisions, and thrive in a fast-paced startup environment. Detail-oriented, ambitious, and ready to build a high-impact marketing function from the ground up. Attractive fixed compensation Work directly with the Founder / CEO and core leadership — full ownership and visibility ESOP opportunity – grow with a rapidly scaling premium brand Be part of a new-age premium mobility company redefining urban commute experiences
About viaDOTS
viaDOTS is a premium urban mobility platform built for those who value comfort, reliability, and transparency in their everyday rides. With our cutting-edge app, curated fleet, and seamless experience, viaDOTS is redefining how urban India moves.
We’re now gearing up for rapid expansion — and we’re looking for a Marketing Manager who can take charge of growth, customer engagement, and go-to-market execution to drive our next phase of scale.
What You Will Do
As Marketing Manager, you’ll own the entire growth and marketing function — from user acquisition to engagement and retention — while shaping viaDOTS’ market presence.
- Develop and execute comprehensive GTM (Go-To-Market) strategies for new launches, features, and city expansions.
- Design and drive growth strategies across the full customer funnel — awareness, acquisition, activation, and retention.
- Lead in-app marketing , lifecycle campaigns, and personalised engagement to boost customer loyalty.
- Oversee product marketing — positioning, messaging, and launch planning for app updates and new offerings.
- Manage all digital channels : Google Analytics, Meta Ads, SEM / SEO, Influencer Marketing, WhatsApp & SMS campaigns, and Events.
- Implement and manage marketing automation tools such as MoEngage or CleverTap to scale engagement and retention.
- Leverage AI tools for campaign optimisation, audience insights, and creative efficiency.
- Manage budgets, track performance metrics, and ensure strong ROI across campaigns.
- Collaborate cross-functionally with product, design, and operations to align marketing with business goals.
- Drive website marketing — enhance user journeys, landing pages, and conversion funnels.
- Be a strategic thinker and a hands-on executor — operate with autonomy and a founder mindset.
What You Bring
Why viaDOTS
How to Apply
If you’re a growth-driven marketer with sharp GTM instincts and a passion for building premium consumer experiences, we’d love to hear from you.
Apply via or send your profile with a short note on your top 2–3 growth or GTM wins to hr@viadots.com
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Growth Marketing Manager • Bengaluru, Karnataka, India
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