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Brand Manager and Strategist

Shyam Vinayak FilmsMumbai, Maharashtra, India

11 days ago

Job description

Role Description

This is a hybrid and project based role for a Brand Manager and Strategist located in Mumbai.

1. Brand Identity Development : Help define and evolve the brand's tone, values, and visual language

2. Marketing Strategy & Execution :

Plan the go-to-market strategy across digital, retail, and on-ground channels
Create and oversee launch campaigns, content plans, and brand calendar
Define and track key brand metrics (awareness, trials, engagement, etc.)
Assist in POSM strategy, bar branding, merchandise, and ATL / BTL ideas

3. Event & On-Ground Activation :

Conceptualize and execute bar activations, tastings, launch events.

Identify brand collaboration opportunities with nightlife, F&B, or pop culture platforms

4. Content & Digital Marketing

Lead the social media team

Work on creative outlook and ideas

Lead the shoots / content and other ATL / BTL campaigns.

We’re Looking For Someone Who :

Has a thrill to launch and build a new brand from scratch

Has experience as a brand manager (preferably in alcobev, Fmcg, lifestyle)

Can travel for the events.

Has experience in on ground activations

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Brand Strategist • Mumbai, Maharashtra, India

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