Brand Manager

Polycab India Limited is India’s leading electrical solutions provider, powering millions with innovative, safe, and energy-efficient products. As the country’s largest manufacturer of Wires & Cables and a fast-growing FMEG brand, we’re connecting people to a brighter, greener future. With operations in over 70 countries and a distribution network spanning thousands of retail outlets, we are a purpose-driven company that puts people, innovation, and sustainability at the core of everything we do.

We are looking for a Brand Manager , based in Mumbai, who can lead the development and execution of integrated brand strategies that build equity, drive consumer engagement, and ensure consistent brand messaging across all touchpoints. This role partners cross-functionally to deliver high-impact campaigns, informed by consumer insights and market research, while continuously optimizing brand performance and ROI.

Key Responsibilities

• Own and drive brand strategy, equity, and consumer positioning across categories
• Lead brand campaigns from ideation to execution—including ATL, BTL, and digital
• Conduct and act upon market research, brand health studies, and consumer insights
• Develop product GTM frameworks in collaboration with category and product teams
• Partner with creative, media, and research agencies to ensure brand consistency
• Track ROI of campaigns and ensure strong brand recall and spontaneous awareness scores
• Coordinate cross-functionally to ensure consistency in brand-related decisions
• Analyze and report on brand performance to determine ROI
• Monitor market and consumer trends
• Develop pricing and distribution strategies

Must haves

What we Offer

At Polycab, we’re committed to enabling our employees to thrive – professionally and personally. We believe in creating value and growth for our people through :

Ready to Connect Ideas?

Apply now and be part of a team that’s connecting India – and the world – to a brighter, smarter tomorrow.