Senior Brand Manager

We’re looking for a highly analytical, creative, and passionate brand manager who can work across geographies to be a part of the brand team.

Designated as Deputy General Manager – Brand Marketing (Global Marketing)

Located in India

Reports to Chief of Brand

What You’ll Do :

Be the Brand Champion :

• Define & Evolve : Take charge of developing and refining our brand's voice and positioning. Ensure it resonates with our stakeholders across customers, analysts, shareholders.
• Building, managing, and externally positioning brand communications strategies in partnership with the overall TCL Communications team and brand marketing function.
• Drive thought leadership and content development to advance brand narrative and awareness among key audiences and across geographies.
• Ensure brand's image, messaging, and positioning are consistent and effectively communicated across social media platforms. Oversee social media strategy, content creation, engagement, and analysis to build and maintain a strong brand presence online.
• Campaign Build : Lead the creation of compelling and innovative marketing campaigns that elevate our brand across all touchpoints—whether it’s digital, print, or experiential marketing.
• Customer Insights : Dive deep into consumer behaviour and market trends to guide and shape marketing strategies. Your understanding of the customer will drive everything we do.

Drive Growth & Performance :