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3 Minds Digital - Senior Brand Strategist

3 Minds Digital - Senior Brand Strategist

Minds Creative Solutions Pvt LtdMumbai, India
30+ days ago
Job description

Position : Senior Brand Strategist.

Agency Experience : 6+ Years.

Location : MIDC - Chakala (Mumbai).

Working Days : Monday-Friday.

  • We are seeking a talented and experienced Senior Brand Strategist who will also be responsible for managing a team of Social Media Managers.
  • The ideal candidate will have a deep understanding of various social media platforms, marketing strategies, and team management skills.
  • This role requires a creative thinker with a strategic mindset, strong leadership abilities, and excellent communication skills.
  • The Social Media Marketing Strategist will be responsible for developing and executing effective social media campaigns, analyzing performance metrics, and guiding the team to achieve business goals.

Responsibilities :

Strategy Development :

  • Develop comprehensive social media marketing strategies aligned with overall marketing objectives.
  • Conduct market research, competitor analysis, and stay up-to-date with industry trends to identify new opportunities.
  • Collaborate with cross-functional teams to integrate social media strategies with overall marketing plans.
  • Campaign Planning and Execution :

  • Create and manage social media content calendars, ensuring timely and engaging posts across various platforms.
  • Oversee the creation of high-quality, compelling content (text, image, and video) that resonates with the target audience.
  • Utilize social media management tools to schedule, publish, and monitor content across platforms.
  • Implement paid social media campaigns, including budget allocation, targeting, and optimization.
  • Performance Tracking and Analysis :

  • Monitor key performance indicators (KPIs) to measure the effectiveness of social media campaigns.
  • Analyze data and metrics, provide insights, and make data-driven recommendations for optimization.
  • Prepare regular reports on campaign performance and present findings to stakeholders.
  • Team Management :

  • Recruit, train, and mentor a team of Social Media Managers.
  • Set clear performance expectations, provide regular feedback, and conduct performance evaluations.
  • Foster a collaborative and creative work environment, encouraging innovative ideas and professional growth.
  • Ensure team members have the necessary resources and tools to effectively execute their responsibilities.
  • Collaboration and Communication :

  • Collaborate with other marketing teams to ensure cohesive brand messaging and consistent communication.
  • Liaise with internal stakeholders, such as designers, copywriters, and PR teams, to develop and execute integrated campaigns.
  • Stay informed about emerging social media trends, tools, and platforms, and share relevant insights with the team.
  • Requirements :

  • Degree in Marketing, Communications, or a related field (or equivalent experience).
  • Proven work experience as a Social Media Marketing Strategist or similar role.
  • Strong knowledge of social media platforms, best practices, and emerging trends.
  • Experience managing social media campaigns and analyzing performance metrics.
  • Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
  • Excellent written and verbal communication skills.
  • Strong leadership abilities and experience in managing a team.
  • Creative thinking and problem-solving skills.
  • Ability to work under pressure and meet tight deadlines.
  • Familiarity with graphic design and video editing tools is a plus.
  • Join our dynamic team and play a vital role in shaping our brand's social media presence.
  • Apply today with your resume, portfolio, and a brief description of your approach to social media strategy and team management.
  • ref : iimjobs.com)

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