Customer Lifecycle Manager

Job Description

About the Role

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at STAGE. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Location : Noida (Sector 125)

Experience : 4–6 years

Education : MBA

Preferred Industries : Gaming, OTT, E-commerce

Key Responsibilities

• End-to-end metric ownership

Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

Design and run A / B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes :