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Digital Marketing Manager

Digital Marketing Manager

Carisma Spa & Wellnessnew delhi, delhi, in
7 days ago
Job description

About Us :

We are a fast-growing skincare and wellness brand focused on delivering high-impact, results-driven solutions in the beauty and medical aesthetics space. With a strong focus on innovation and customer experience, we are now looking to scale our digital presence and performance-driven marketing efforts.

Role Overview :

We are seeking Digital Marketing Manager with at least 7 years of experience , in D2C Industry only. This is a strategic leadership role responsible for driving customer acquisition, brand visibility, and ROI across all digital channels.

Key Responsibilities :

  • Own and lead the digital marketing strategy across paid media, performance marketing, CRM, SEO, and organic growth
  • Oversee acquisition and retention strategies with a clear focus on ROI
  • Plan, execute, and scale paid campaigns across Meta, Google, YouTube, and affiliate platforms
  • Drive D2C revenue and customer lifetime value through performance-focused initiatives
  • Lead and mentor a team (internal / external) across paid, organic, and content functions
  • Collaborate with product and creative teams to ensure brand consistency and impactful messaging
  • Leverage analytics to continuously optimize customer funnel and campaign performance
  • Manage and allocate digital marketing budgets effectively across channels
  • Stay ahead of trends in skincare, wellness, and medical aesthetics digital space

Key Requirements :

  • Minimum 7 years of experience in digital marketing, with proven leadership roles
  • Preferable experience in skincare, wellness, beauty, or medical aesthetics
  • Strong background in performance marketing, customer acquisition, and CRM
  • Hands-on experience managing paid channels (Meta, Google, YouTube, etc.)
  • Deep understanding of D2C funnels, customer segmentation, and retention strategies
  • Strategic thinker with strong execution capabilities
  • Excellent analytical skills and ROI-driven decision-making
  • Ability to work independently in a fractional leadership role
  • Team leadership and stakeholder management experience
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    Digital Marketing Manager • new delhi, delhi, in

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