Injala - Product Marketing Specialist

About Injala

Injala is a multinational enterprise software company specializing in product-based solutions for the insurance industry. As a leading disruptor, Injala delivers innovative technology that is driving a transformational shift in risk management.

Headquartered in Dallas, USA, with offices in India, Injala has achieved consistent annual growth of over 30% for the past five years reflecting its strong market impact and commitment to excellence.

Website : https : / / www.injala.com /

Role Overview

This is a high-impact, individual contributor role (with future leadership potential), focused on building and executing a comprehensive demand generation strategy. The ideal candidate will be a hands-on, full-stack marketer with experience in targeting US-based B2B audiences and leveraging AI tools to create high-quality, conversion-driven content.

Key Responsibilities

• Develop and own product positioning, messaging, and go-to-market strategies that clearly articulate product value and differentiation in the market
• Work closely with product, sales, and customer success teams to understand customer needs, industry trends, and competitive landscape
• Translate technical product features into compelling customer-centric value propositions and marketing narratives
• Create and manage high-impact product marketing assets, including case studies, product collateral, battle cards, presentations, and website content
• Drive launch strategies for new product features or releases, ensuring alignment across sales, marketing, and customer teams
• Partner with demand generation teams to create campaigns that align with buyer personas, pain points, and key use cases
• Use market research, customer feedback, and data analytics to inform positioning and continuously improve messaging and campaign effectiveness
• Support the shift from outbound to inbound marketing by contributing strategic content and messaging frameworks for SEO, SEM, and social campaigns
• Leverage AI tools (e.g., ChatGPT) to streamline content creation and accelerate time-to-market for product-related assets

Requirements

Why Join Us?

Perks :

(ref : iimjobs.com)