Analyst Relations Senior Manager / DGM

Job Title : Analyst Relations Senior Manager / DGM Location : Noida Department : Marketing Reports to : CMO About the Role We are looking for a dynamic, strategic, and highly organized Analyst Relations

Job Title : Analyst Relations Senior Manager / DGM

Location : Noida Department : Marketing Reports to : CMO

About the Role

We are looking for a dynamic, strategic, and highly organized Analyst Relations Manager to build and strengthen Newgen's relationships with top industry analysts (e.g., Gartner, Forrester, IDC) and influential research & advisory firms worldwide. You will be responsible for positioning Newgen as a leader in the AI-first, low-code automation space by driving meaningful engagements, influencing key reports (Magic Quadrants, Waves, Market Guides, SPARK Matrix, etc.), and amplifying analyst insights across our go-to-market motions.

Key Responsibilities

1. Analyst Engagement & Influence

• Develop and execute a strategic analyst relations plan to strengthen Newgen's position across key research firms and categories (BFSI, insurance, government, AI / automation platforms, lending, CCM, etc.).
• Build trusted, long-term relationships with key analysts to influence perceptions and coverage.
• Drive regular analyst briefings, inquiries, demos, and executive interactions to showcase platform capabilities and customer success stories.
• Coordinate timely responses for major reports (e.g., Gartner MQ, Forrester Wave, IDC MarketScape, SPARK Matrix) from narrative creation to data collation and submission.

2. Content & Narrative Development

3. Program Management

4. Amplification & Cross-Functional Collaboration

5. Metrics & Reporting

Required Qualifications

Preferred Qualifications