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Application Marketing Associate

Application Marketing Associate

AmrutamKochi, IN
1 day ago
Job description

Job Description

About Us

Amrutam is a pioneering Ayurvedic lifestyle and wellness platform that blends the ancient wisdom of Ayurveda with the convenience of modern technology. Founded with a vision to make holistic health accessible and trustworthy, Amrutam offers a range of authentic Ayurvedic products and services – from doctor consultations to wellness content – all in one place.

Job Details

Base Location : - Delhi NCR

Department : - Marketing

Working Mode : - Hybrid

Experience : - 1 to 3 years (mandatory)

Qualification : - Bachelor’s degree in Marketing, Business, or a related field

Reporting Head : – Head – Marketing

CTC : - As per market standard

Level : - Mid

Key Responsibilities

1. Drive App Installs

  • Plan and execute paid user acquisition campaigns across Meta Ads, Google App Campaigns, Apple Search Ads, and other relevant platforms.
  • Optimize App Store Optimization (ASO) to increase organic visibility and downloads.
  • Collaborate with content team to leverage influencers, content creators, and affiliates to drive app installs

2. Boost App Engagement

  • Implement push notification, in-app messaging, and WhatsApp / email journeys to engage users.
  • Work with design / content teams to create high-converting creatives and campaigns.
  • Track and improve Day 1, Day 7, Day 30 retention through personalized engagement strategies.
  • 3. Drive App Revenue (E-commerce + Consultations)

  • Run retargeting and re-engagement campaigns to convert users into paying customers.
  • Scale E-commerce revenue by driving product discovery, cart conversions, and repeat purchases.
  • Grow Consultation bookings by promoting Amrutam’s free and paid Ayurvedic consultations via campaigns, in-app placements, and personalized communication.
  • Collaborate with product and CRM teams to design offers, loyalty programs, and gamified experiences.
  • Monitor key metrics like ARPU, ROAS, consultation conversion rates, and CAC : LTV ratio, and optimize for sustainable growth.
  • Skill Requirements

    1. 1–3 years of experience in digital / app marketing (D2C / e-commerce / consumer tech preferred).

    2. Hands-on experience with Meta Ads, Google Ads (UAC), ASO, and analytics tools (Firebase, AppsFlyer, Adjust, or similar).

    3. Strong understanding of app funnels (Install → Activation → Retention → Revenue).

    4. Creative mindset with the ability to test, analyze, and optimize campaigns.

    5. Passion for Ayurveda, wellness, and consumer-first marketing is a plus.

    Required Technical Knowledge

    1. Must-have familiarity : Firebase, AppsFlyer / Adjust, MoEngage / CleverTap, Google & Meta Ads.

    2. Good-to-have : WebEngage, Branch.io, OneSignal, ASO tools like AppTweak / Data.ai.

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