Content and Copy Strategist - D2C (Writer)
ConfidentialDelhi, India4 days ago
Job descriptionWrite performance-optimized ad copy, captions, and scroll-stopping hooks for Meta and Google Develop persuasive email content for flows and campaigns (welcome, drops, offers, loyalty) Craft conversational, high-converting WhatsApp messages for key moments Collaborate on A / B tests for subject lines, hooks, and CTAs to optimize results Write and manage product listings and branded content for marketplace platforms (e.g., Nykaa, Amazon, Myntra, etc.) Develop polished PR copy : brand bios, press releases, editorials, and media kits Create thought-led LinkedIn content and brand articles / blogs to drive engagement and authority Align tone and structure across all long-form and professional-facing content Work closely with creative, influencer, growth, PR, and marketplace teams to ensure tone and messaging consistency Participate in content planning sessions and campaign brainstorming Maintain and evolve a luxury brand tone across every medium 2-5 years of experience in copywriting, content, or brand storytelling (luxury, D2C, beauty, fragrance, or fashion preferred) Experience writing for social, paid media, e-commerce, email, and marketplace platforms A sharp sense of tone, voice, and emotional nuance especially in premium / luxury contexts Strong understanding of performance metrics, A / B testing, and customer journeys
Job Description :
Location : West Delhi
Work Setup : Work from Office (Mon–Fri), Work from Home & Half Day (Sat)
Timings : 10 : 00 AM – 7 : 00 PM
Employment Type : Full-Time
Full Time Role
Key Responsibilities :
Creative & Brand Copywriting :
- Write on-brand, culturally aware Instagram captions, storylines, and campaign messages
- Create influencer scripts for product reviews, demos, and UGC briefs
- Develop elevated and SEO-friendly website content, including product descriptions, homepages, and landing pages
- Craft luxury-forward brand stories, taglines, and campaign narratives
Performance & Retention Copy :
Content for Growth Channels :
Cross-Functional Collaboration :
Qualifications :
Skills Required
Copywriting
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Content Writer • Delhi, India
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