Key Responsibilities :
- Plan and execute digital marketing campaigns across Google, Meta, LinkedIn, and other platforms.
- Manage SEO, SEM, and content marketing to improve website traffic and conversion rates.
- Work closely with design and content teams to create high-performing ad creatives and landing pages.
- Analyze campaign data, optimize ROI, and report on KPIs like CPL, CTR, CAC, and MQLs.
- Oversee marketing automation workflows (HubSpot, Zoho, or similar tools).
- Lead Appinventiv’s online presence across web and social media, ensuring consistent brand tone and storytelling.
- Collaborate with sales and business teams for performance campaigns and retargeting initiatives.
Requirements :
Strong knowledge of paid campaigns, analytics, and funnel optimization.Familiarity with tools like Google Analytics, Tag Manager, Search Console, SEMrush, HubSpot, etc.Excellent communication and project management skills.Goal : Generate qualified leads and strengthen Appinventiv’s digital footprint across global markets.