Master Digital Marketing Professional

ConfidentialPalakkad

4 days ago

Job description

Digital Marketing Strategy & Execution

Plan, execute, and optimize comprehensive digital marketing campaigns across multiple platforms including search engines, social media, email, and web.

Search Engine Optimization (SEO)

Implement on-page, off-page, and technical SEO strategies with the help of AI tools for improved search engine visibility and traffic.

Search Engine Marketing (SEM)

Manage paid ad campaigns using Google Ads and AI tools to enhance bidding, targeting, personalization, and conversion rates.

Social Media Marketing (SMM)

Develop and execute both organic and paid social media strategies, using AI-generated content and automation tools for scheduling and engagement.

Content Marketing & Strategy

Create and optimize high-quality content using AI writing tools like ChatGPT, Jasper AI, and Writesonic to drive engagement and conversions.

Email Marketing & Automation

Design and execute personalized email marketing campaigns using AI tools for segmentation, A / B testing, and drip campaign automation.

Analytics & Performance Tracking

Use Google Analytics 4 (GA4), predictive analytics, and AI-driven insights to monitor and optimize marketing performance.

Generative AI in Marketing

Apply generative AI tools for content generation, image and video creation (e.g., MidJourney, DALL

E, Synthesia), and chatbot personalization.

Digital Advertising (Display & Video)

Create and manage Google Display Network and YouTube ad campaigns with programmatic and AI-based optimization.

Marketing Automation Tools

Utilize platforms such as Google Tag Manager, SEMrush, Ahrefs, Moz, and CRM tools like Zoho for campaign management and automation.

Capstone Project & Real-World Application

Participate in a final industry project applying all core digital and AI marketing techniques for hands-on experience.

Skills Required

Digital Marketing, Seo, Sem, Google Ads, Content Marketing, Email Marketing, Social Media Marketing

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