Marketing Manager – Growth & Engagement

About viaDOTS

viaDOTS is a premium urban mobility platform built for those who value comfort, reliability, and transparency in their everyday rides. With our cutting-edge app, curated fleet, and seamless experience, viaDOTS is redefining how urban India moves.

We’re now gearing up for rapid expansion — and we’re looking for a Marketing Manager who can take charge of growth, customer engagement, and go-to-market execution to drive our next phase of scale.

What You Will Do

As Marketing Manager, you’ll own the entire growth and marketing function — from user acquisition to engagement and retention — while shaping viaDOTS’ market presence.

Develop and execute comprehensive GTM (Go-To-Market) strategies for new launches, features, and city expansions.

Design and drive growth strategies across the full customer funnel — awareness, acquisition, activation, and retention.

Lead in-app marketing , lifecycle campaigns, and personalised engagement to boost customer loyalty.

Oversee product marketing — positioning, messaging, and launch planning for app updates and new offerings.

Manage all digital channels : Google Analytics, Meta Ads, SEM / SEO, Influencer Marketing, WhatsApp & SMS campaigns, and Events.

Implement and manage marketing automation tools such as MoEngage or CleverTap to scale engagement and retention.

Leverage AI tools for campaign optimisation, audience insights, and creative efficiency.

Manage budgets, track performance metrics, and ensure strong ROI across campaigns.

Collaborate cross-functionally with product, design, and operations to align marketing with business goals.

Drive website marketing — enhance user journeys, landing pages, and conversion funnels.

Be a strategic thinker and a hands-on executor — operate with autonomy and a founder mindset.

What You Bring

5–8 years of experience in growth or marketing roles in startups or fast-growing D2C brands.

Proven track record in GTM strategy , app marketing , and data-driven customer engagement.

Strong expertise in digital marketing tools — Google Analytics, Meta Ads, SEM / SEO, influencer, WhatsApp, and event marketing.

Experience in mobility, ride-hailing, or premium consumer service is preferred.

Hands-on experience with marketing automation platforms (MoEngage, CleverTap, WebEngage, etc.).

Exposure to AI-based marketing tools for insights, targeting, and content generation.

Strong analytical mindset, creativity, and problem-solving ability.

Able to work independently, make data-backed decisions, and thrive in a fast-paced startup environment.

Detail-oriented, ambitious, and ready to build a high-impact marketing function from the ground up.

Why viaDOTS

Attractive fixed compensation

Work directly with the Founder / CEO and core leadership — full ownership and visibility

ESOP opportunity – grow with a rapidly scaling premium brand

Be part of a new-age premium mobility company redefining urban commute experiences

How to Apply

If you’re a growth-driven marketer with sharp GTM instincts and a passion for building premium consumer experiences, we’d love to hear from you.

Apply via LinkedIn or send your profile with a short note on your top 2–3 growth or GTM wins to hr@viadots.com