Brand Strategist

Job Title : Brand Strategist / Digital Marketing Manager

Location : Ahmedabad, India

Working Hours : 7 : 30 PM – 4 : 30 AM IST (aligned to U.S. time zones)

Role Summary

This is the highest-impact marketing seat in the company. You’ll own our brand voice, digital presence , and demand-generation engine —turning awareness into qualified leads that fuel revenue growth. If you can blend strategic thinking with hands-on execution, and you thrive on building a personal and corporate brand in a niche market, we want to talk.

Key Responsibilities

• Short-Form Video & Reels : Ideate, storyboard, direct, and oversee editing for Instagram Reels, YouTube Shorts, TikTok, and Snapchat content that converts views into inquiries.
• Web & Landing Pages : Audit existing pages, launch new ones, and continuously optimize copy, UX, and conversion rates.
• Content & Copywriting : Produce high-impact blogs, ad copy, email sequences, and marketing collateral that speak directly to the needs of recent international grads.
• Reputation Management : Build and execute a proactive reviews strategy; monitor mentions and maintain a 4.8 + online rating.
• Content Calendar & Strategy : Develop monthly / quarterly calendars for long-form (webinars, YouTube) and short-form content; repurpose assets across channels.
• On-Camera & Webinar Hosting : Confidently host large webinars (100+ attendees) and appear on camera for tutorials, interviews, and social content.
• Institutional Outreach : Deliver persuasive presentations to universities and training partners; tailor decks and pitches to each audience.
• SEO & Analytics : Own keyword research, on-page SEO, and use SEMrush / GA4 to track rankings, traffic, and funnel performance.
• Tool Stack : Expert user of Canva / Adobe Suite, social schedulers, marketing-automation platforms, Google Analytics, etc.
• Project Leadership : Drive initiatives from concept to completion with minimal oversight; rally internal and external resources as needed.

Qualifications