Performance Marketing Manager

Job Purpose :

Are you looking for an opportunity to manage the digital transformation for Ecommerce and Digital Marketing across all brands and therapeutic areasIf so, this is the job for you. As Multichannel Marketing Manager you will be responsible for establishing an integrated digital support network for the development of e-commerce channel partnering across Haleon. You will also develop and execute an integrated business plan while managing relationships with strategic partners and pilot initiatives. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following :

• Strategy Development : Develop and implement comprehensive on-platform performance marketing strategies aligned with business objectives on Amazon, Flipkart, Blinkit, Bigbasket, Swiggy and other e-comemerce platforms.
• Campaign Management : Manage and optimize performance marketing campaigns to maximize ROI, CPC, CTR, and other key performance metrics.
• Performance Analysis : Conduct thorough analysis of campaign performance, identify trends, and provide actionable insights to improve campaign effectiveness and efficiency. Continuously test and optimize campaigns based on data insights.
• Budget Management : Utilize data-driven approaches to make informed decisions and optimize marketing budgets for maximum impact.
• Agency Management : Manage agency to implement performance marketing strategies.
• Stakeholder Management : Collaborate with cross-functional teams including Brand and Design teams
• Third Party Stakeholder : Build and maintain strong relationships with advertising platforms teams to identify opportunities for growth.
• Stay Updated : Stay informed with industry trends, best practices, and emerging technologies in performance marketing, and implement innovative strategies to stay ahead of the competition.
• Reporting : Monitor and report on key performance indicators (KPIs) and marketing metrics to track progress towards goals and objectives and communicate insights to stakeholders.
• Lead the digital capability for the brand teams as well as key stakeholders in other functional areas
• Create and pilot e-commerce initiatives
• Continue to feed the customer insight to the commercial team s brand strategy
• Lead the 12-month digital operational plan to deliver the activities that build towards the longer-term strategy

Why you

We are looking for professionals with these required skills to achieve our goals :

Preferred Qualifications :

If you have the following characteristics, it would be a plus :

Skills Required

Campaign Management, Project Management, Healthcare, Operations, Digital Marketing, Stakeholder Management