Sales Marketing Lead
Location : Whitefield, Bangalore
Employment Type : Full-Time
Job Overview :
The Sales & Marketing Head will lead all marketing, brand-building, and revenue-generating initiatives for BarnHouse and Nonnina.
This role demands a strategic yet people-driven professional who can translate brand values into growth blending creativity with strong relationship management, guest engagement, and commercial acumen.
Key Planning & Brand Growth :
- Develop and execute quarterly sales and marketing plans for both restaurants.
- Build and manage marketing calendars with integrated digital, influencer, and offline initiatives.
- Align campaigns with business objectives brand awareness, footfall growth, and event participation.
- Conduct regular competitor and market analysis to identify trends and opportunities.
- Ensure both brands maintain distinct yet cohesive positioning in the hospitality landscape.
Sales & Business Development :
Drive reservations, private dining, and corporate bookings to meet revenue goals.Develop and manage corporate partnerships with travel, hotel, and event networks.Identify and close collaboration opportunities (luxury brands, pop-ups, and seasonal tie-ups).Create and implement loyalty programs to enhance guest retention and referrals.Track performance and conversion metrics for all initiatives.Marketing & Communication :
Oversee all digital and offline marketing activities, ensuring alignment with brand tone and storytelling.Plan and execute launch campaigns, festive events, chef collaborations, and PR drives.Work closely with the Content Strategist and Social Media Manager for seamless messaging.Manage influencer relations, press coverage, and guest outreach campaigns.Ensure brand visibility through community participation, events, and hospitality networks.Collaboration & Leadership :
Collaborate with Operations, Kitchen, and Design teams to ensure holistic brand expression.Supervise and coordinate with external agencies, photographers, PR, and event partners.Train staff on guest communication, upselling techniques, and service storytelling.Maintain effective communication across departments for timely project execution.Guest Relations & Brand Experience :
Build personal relationships with frequent guests and key partners.Collect and act on guest feedback to improve service touchpoints.Represent the brand at events, tastings, and hospitality collaborations.Ensure all guest interactions reflect warmth, professionalism, and brand ethos.Required Qualifications & Experience :
Education : Bachelors or Master's degree in Marketing, Business Administration, Hospitality Management, or a related field.
Experience : Minimum of 6+ years of progressive experience in sales, marketing, and brand management, with at least 3 years in a leadership role within the F&B, Hospitality, or Premium Retail sector.
Commercial Acumen : Proven track record of directly driving revenue and achieving sales targets through reservations, private dining, and corporate client acquisition.
Marketing Strategy : Demonstrated ability to develop and execute integrated omni-channel marketing campaigns (digital, social, experiential, PR) that demonstrably increase footfall and brand affinity.
Leadership : Experience managing direct reports (or indirect agency / vendor teams) and influencing cross-functional operational teams (Kitchen, Operations, Finance)
(ref : iimjobs.com)