Associate Director Digital Planning

We are looking for a Associate Director - Digital Planning, based out of Gurgaon who will be responsible for the completion of all groundwork related to media plan development and manage the smooth and timely execution of media campaigns for our clients.

Job Responsibilities :

Prepare digital specific media plans for the client on the basis of the integrated media planning brief shared by the Business team

Work closely with the Business team to understand the brand objectives and budgets in order to define a digital approach in line with the overall communication strategy and budgets

Suggest a strategic digital approach to the client basis audience, category, competition and learnings to ensure successful outcomes

Guide the team and provide direction on campaign planning, implementation and delivery

Handle client queries and proactively address ad hoc requests related to digital media plan implementation

Partner with Business team for review, ideation and revision of digital media plans on an ongoing basis

Conduct regular reviews and share reports with Brand Managers on ongoing campaign as well as post campaign analysis

Work on integrated pitches through cross functional team work and collaboration

Responsible for internal reviews and reporting on campaign performance and resourcing of talent on campaigns.

Stay in touch with selective vendors to explore new ideas, gain industry insights and drive long term partnerships that can benefit our clients.

Promote OMG proprietary tools to clients and look for new opportunities to add value to existing client brands through innovative ideas.

Stay abreast with latest developments and best practices in the area of digital media communication.

Participate in industry awards and forums to build awareness and recognition for brand OMG India

Qualification :

Bachelor’s Degree and Master’s / PG Diploma in Business Management (Preferred)

Minimum 6+ years of media planning experience required.

Should have managed Search, Social and Programmatic platforms. Example of platforms - Google Ad, meta Ads, DV360, FB, IG, Twitter, Snapchat, Trade desk.

Should have experience of setting up campaigns on at least end to end on 4-5 platforms.

Excellent Written and Verbal Communication Skills

Excellent Analytical and Organizational Skills

Eye for Detail and Accuracy